GOAL
Create excitement leading up to the 2023 Baseball United All-Star Showcase, increase engagement on Baseball United's Instagram and LinkedIn accounts, and drive ticket sales and live-stream viewership for the All-Star Showcase on Baseball United's website. Brand the Dubai International Stadium for the All-Star Showcase with printed and marketing materials, banners, signage, and mascots.
SOLUTION
Design engaging social posts and targeted/paid ads for Ticket Giveaways, Showcase Announcements, Live-Stream carousels, Partner Announcements, and Team Branding carousels to drive traffic to Baseball United's Instagram and LinkedIn accounts. Create exciting Baseball United printed materials and signage, conceptualize and design two Baseball United team mascots for the All-Star Showcase.
DRAFT ANNOUNCEMENT DIGITAL ASSETS
PARTNERSHIP ANNOUNCEMENT ASSETS
COMMENTATOR ANNOUNCEMENT CAROUSEL
TICKETS ON SALE SOCIAL POSTS & FLYERS
DAILY TICKET
GIVEAWAY POSTS
GIVEAWAY POSTS
ALL-STAR SHOWCASE PRINTED MATERIALS
BASEBALL UNITED FAN FEST INFORMATION BOOTH
ALL-STAR SHOWCASE CREDENTIALS &
BROADCAST COVERAGE POSTS
BROADCAST COVERAGE POSTS
TEAM BRANDING CAROUSELS
DUBAI WOLVES - MASCOT CREATION
INSPIRATION MOOD BOARD
Baseball United wanted their Dubai Wolves mascot to appear friendly, approachable, and reflect the Dubai Wolves branding. Adding in details like the shape of a wolf tail, long grey fur, and Dubai Wolves branding - I created a sketch of a wolf mascot with these features.
MASCOT SKETCH
To give the wolf a friendly face, I drew large beady wolf shaped eyes, a proud smile, a large round nose, and a fluffy wolf-like tail. I incorporated the Dubai Wolves colors into the fur, with grey being the primary color of the fur and red acting as the secondary color.
ROCKY THE WOLF
Sharing the sketches and mood board with a local Dubai mascot production company, Rocky the Wolf came to life. The mascot was featured during the Baseball United 2023 Showcase and was a favorite amongst fans.
ABU DHABI FALCONS - MASCOT CREATION
INSPIRATION MOOD BOARD
Similar to Rocky the Wolf, Baseball United wanted their Abu Dhabi Falcons mascot to appear friendly, approachable, and represent the Abu Dhabi Falcons branding. This mood board reflects details like falcon feathers, artificial feathers, the Air Force Falcons mascot as a point of reference, falcon like wings, and Abu Dhabi branding. Keeping these features in mind, I sketched the Abu Dhabi Falcons mascot.
MASCOT SKETCH
To give the falcon a friendly face as well, I drew similar large beady eagle shaped eyes with a proud smile, large soft beak, and thick feather like wings. I incorporated the Abu Dhabi Falcons colors into the feathers, with navy being the primary color of the body and teal acting as the secondary color.
BENNY THE FALCON
Working with the same local Dubai mascot production company, Benny the Falcon came to life. The mascot was featured alongside Rocky the Wolf during the Baseball United 2023 Showcase.