GOAL
Promote Kenwood Country Club and the Queen City LPGA Tournament with five collegiate golfers through an NIL social campaign, Behind The Green. Create a shot list that aligns with the client and athlete deliverables as well as the run of show.
SOLUTION
Work side-by-side with the photographer and content team to capture images for the NIL Campaign. Executed the shot list and directed golfers for specific poses to complete the list of deliverables needed for both the client and athlete.
EASY SWINGS & SMILES
Aligning with the content team on the campaign vision, brand requirements, and assets needed, I had a clear direction for what shots we needed for each golfer. With the responsibility of directing each shot, scene-scouting, curating the wardrobe, prop set-up, creating candid moments, and aligning with the run of show - we ended our photo shoot with a library of high quality assets for the golfers and client.
SUCCESSFUL SHOTS & SWINGS
After a successful shoot at Kenwood Country Club with our content team and athletes, the photographer color corrected the photos and I had the responsibility of selecting the final photos for the NIL campaign. I strategically chose five photos that feature each athlete enjoying the golf range, chipping, putting, and more to be posted for their Partnership Announcement Carousel on Instagram.
