GOAL
Create a brand for The Brain Beautiful Method, an Alzheimer’s defense grounded in whole-person wellness. Tamara Claunch, the founder of Brain Beautiful, wanted her brand to reflect her holistic and personalized approach for regrowth among those who may face Alzheimer's in their future. With her unique course program and drive to make a difference, she wanted to make her method accessible to others.
SOLUTION
A light, organic, and modern brand that subliminally and directly highlights the importance of a natural, personal, and precise approach to defend against Alzheimer's. Expanding the brand to social, digital, printed materials, and courses helps establish an identity and network in the Alzheimer's community and create a sense of credibility with trusted connections and collaborations.
LIVING LABORATORY
LOGO BREAKDOWN
COLOR PALETTE
BRAND MARK
The Brain Sprout is a free flowing design that reflects the personalized approach The Brain Beautiful Method has toward each client. It's used in the main logo, but stands strong as a brand mark and builds recognition for the brand. The four leaves feel young and ready to grow and represent the four essential pillars Tamara has included in her courses. The connection from the organic nature of the plant to the brain shows the nurturing relationship we have with taking care of our body, mind, and overall well being for our best quality of life.
SOCIAL CONTENT
TARGETED ADS
& CLAIMS
Once The Brain Beautiful Method established a presence on Instagram, LinkedIn, and a fully functioning website, the brand was ready to push targeted ads and claims through Instagram. Each post and story directed the user back to the website where they could then purchase The Brain Beautiful Method courses or reach out to Tamara for a consultation.
BRAIN FOOD
With a set social calendar, The Brain Beautiful Method posted weekly "Brain Food" posts and stories on Instagram and LinkedIn. Nourish is one of the four main pillars in Tamara's course guidelines, so naturally The Brain Food concept was created to share her knowledge with current users and prospective patients.
EXPERT QUOTES &
TESTIMONIALS
Tamara Claunch's personal, professional, and educational experience has shaped her unique approach for The Brain Beautiful Method. Testimonials from satisfied patients and quotes from Tamara herself, build credibility and legitimacy for the brand. Posts and stories were posted on Instagram weekly, as well as LinkedIn.
STATISTICS &
INFOGRAPHICS
The brand's connection to credible sources and professionals created an opportunity to share valuable, relatable, and relevant statistics and information through posts and stories on Instagram and LinkedIn. Tamara is passionate about educating her patients and prospects on ways to fight against, look out for, and monitor Alzheimer's disease. The infographics and statistics use a mix of scientific and precise designs with personalized and organic details that reinforce the brand's optimistic and customizable approach..
