GOAL
Create a shot list that aligns with the run of show and direct & execute a planned photoshoot for the TIDL Sport No Pain // No Limits NIL Campaign that features eight University of Cincinnati athletes using the cryotherapy spray and cream.
SOLUTION
Align expectations, run of show, shot list, athlete wardrobe, and digital assets needed with the content team for a successful photoshoot. Work side-by-side with the photographer and direct athletes for specific poses to complete list of assets.
FROM CONCEPT TO COMPLETION
Aligning on the campaign vision, brand requirements, and assets needed, I had a clear direction and plan for each athlete partnering with TIDL Sport. With the responsibility of directing each pose for the athletes, scene-scouting, prop set-up, creating comfortable natural moments, and adapting to environmental changes - we ended our three day shoot with a library of high quality assets and a satisfied client.
ATHLETE & BRAND COLLABORATION
Once the images were color corrected I selected the final images for each athlete to post and collaborate with TIDL Sport on Instagram. The first image in the carousel is the athlete using the cryotherapy spray, followed by an action shot, and finally a recovery stretching photo showcasing the cryotherapy products.
