GOAL
Bring Isotoner's "Wearable Recovery" NIL Campaign to life with a library of photography that showcases the nine Isotoner athletes, Zenz products, and product benefits. The campaign was broken into two parts: Fashion Sweep & Recovery Shots. Isotoner wanted their product to feel fashionable, comfortable, and convenient to their customers and each of these photography approaches captured that feeling.
SOLUTION
Once we aligned with the marketing team on the vision for the campaign, we set a run of show and provided wardrobe guidelines to the athletes. For the Fashion Sweep photos, we planned a studio photoshoot with a white sweep + bright natural light to capture the young and sleek attitude of the athletes and product. We planned an additional outdoor photoshoot at various locations to capture a more natural recovery environment for each athlete.
FROM SWEEP TO SWEAT
With a set a direction for the campaign, the content team and I had a clear vision for what we needed to do at each photoshoot to bring this campaign to life. For the Fashion Sweep, I wanted the athletes to give that "cool" factor for the product and appear strong, comfortable, and sleek. I took the all black/all grey with pops of white for each athlete's outfit which created the perfect contrast and energy with the bright natural light, white sweep, and minimalistic props.
Once we completed the Fashion Sweep portion, we moved to various outdoor locations to capture the athletes using the Zenz product in their natural recovery environments. I directed the athletes and encouraged different approaches to appear more relaxed for their post-workout recovery look. Our team worked together to create a natural sweaty look so our photos appeared realistic and in real-time.
FINAL SELECTIONS
Once the photographer color corrected the photos, I selected the final assets and we launched the Wearable Recovery Campaign. Each athlete posted a Partnership Announcement Carousel on Instagram showcasing five fashion sweep photos. The athletes' next requirement was to post another Instagram carousel, with two recovery photos from the campaign photoshoot. In order to support the campaign on Isotoner's website and other social channels, web banners, digital ads, and a library of campaign photography was created for the Wearable Recovery campaign launch as well.
